This post is sponsored by AppMagic

I (Joakim) wrote an article with the AppMagic folks, and in it, we talk about the ways that developers of mobile games should think about market insights in the early stages of concepting and prototyping of their games. Check it out here.

Joe Schaeppi and Bastian Bergmann are co-founders of 12traits, a player motivations company based out of Berlin, Germany. I’m a big fan of profiling the players that I’m approaching with a game, and guiding the discussion in the team around actual data on the target audience. It eliminates questions like should we launch before we have PVP or not because guys like 12traits are providing you the data. Check out 12traits at

Topics that we cover include:

  • You have built your player motivations tool. What goes in and what comes out?
  • How should a game team take one of these personas and make it actionable?
  • How does it work for User Acquisition?
  • How do you pitch 12traits compared to other player profiling tools?
  • What is different to the approach, when the developer has players, maybe a small user base of ten thousand DAU versus a million DAU?
  • What are the best reactions you’ve had from developers when they’ve used 12traits? Did you run into something unexpected?