This post is sponsored by AppMagic

I (Joakim) wrote an article with the AppMagic folks, and in it, we talk about the ways that developers of mobile games should think about market insights in the early stages of concepting and prototyping of their games. Check it out here.

Today I’m talking Christian Ress, who is the co-founder and CEO of Playtestcloud, a playtesting service startup from Berlin, Germany. I’m fascinated by the reasons why playtests, surveys and focus groups, have always been in the shadow of metrics, as a decision-making tool. You can learn so much from reading player sentiment and observing their behavior. Will now cover this and more with Christian.

Topics that we cover include:

  • In the early days, did you clearly know what you wanted to build?
  • How did you incorporate the learnings and then build out the features going from there?
  • Why are playtests important?
  • What has been the best impact for a developer? Like what is the best way to approach analyzing the findings, that you’ve heard of?
  • Do you think that small games companies should have dedicated game user researchers?
  • If you could give one playtesting advice for early stage companies, what would that be?