This post is sponsored by AppMagic

I (Joakim) wrote an article with the AppMagic folks, and in it, we talk about the ways that developers of mobile games should think about market insights in the early stages of concepting and prototyping of their games. Check it out here.

Today I’m talking with Dan Greenberg, Chief Design Officer at ironSource, app distribution and advertising company based out of Tel Aviv, Israel. Dan shares insights into ad monetization, ad creatives, the future of hyper-casual and why ironSource is getting into mobile games publishing.

Topics that we cover include:

  • Why the best companies in hyper-casual are UA companies?
  • Thinking about long-term: When you’ve figured out paid marketing, what should developers do to stay “in the game” for the long-term?
  • How come misleading ads work? How far can I go from the actual game mechanics?
  • What is the future of ad monetization in mobile games?
  • Ironsource started a games publisher, what is the idea with this?