This post is sponsored by AppMagic

I (Joakim) wrote an article with the AppMagic folks, and in it, we talk about the ways that developers of mobile games should think about market insights in the early stages of concepting and prototyping of their games. Check it out here.

In this episode, I’m talking with Herdjie Zhou, the Co-Founder and CEO of Lucky Kat Games, a hyper-casual gaming studio from the Netherlands. Herdjie started Lucky Kat with his brother in 2015 and they’ve gone through an amazing journey at building a gaming studio, totally bootstrapped. In this episode, we talk about company building, rapid game development, and how to make tough decision.