This post is sponsored by AppMagic

I (Joakim) wrote an article with the AppMagic folks, and in it, we talk about the ways that developers of mobile games should think about market insights in the early stages of concepting and prototyping of their games. Check it out here.

Today I’m talking with Anat Shperling, the co-founder and CEO of Toya, a Roblox game studio based out of Israel. Anat and her team started building games for UGC platforms in 2016, first on Minecraft, before moving fully over to Roblox. Anat’s company Toya is a female-led studio developing digital games and media to empower a growing female user base.