This post is sponsored by AppMagic

I (Joakim) wrote an article with the AppMagic folks, and in it, we talk about the ways that developers of mobile games should think about market insights in the early stages of concepting and prototyping of their games. Check it out here.

In this podcast episode, I’m talking with Jernej Cesen, who is the General Manager and Senior VP of Distribution & BI at Outfit7, the makers of Talking Tom. With Jernej, we talk about being knowledgeable about your market, how you understand the players and the opportunities, and what it’s like to operate with a big gaming IP like Talking Tom.