This post is sponsored by AppMagic

I (Joakim) wrote an article with the AppMagic folks, and in it, we talk about the ways that developers of mobile games should think about market insights in the early stages of concepting and prototyping of their games. Check it out here.

In May 2020, I did a webinar with the Aalto University on the topic of How To Minimize Risks In Games Business, especially when you are trying to get a startup off the ground. We have the accompanying slides on our website, which you can find by going to

The risks that are involved in a gaming startup.

  • Not having a mission
  • Hiring
  • Fundraising
  • The scale of the game
  • Not being a learning machine
  • Unrealistic expectations
  • Publishing
  • Changes in the market
  • Game designer risks
  • Coder and artist risks