This post is sponsored by AppMagic

I (Joakim) wrote an article with the AppMagic folks, and in it, we talk about the ways that developers of mobile games should think about market insights in the early stages of concepting and prototyping of their games. Check it out here.

This is the second episode with Elad Levy, who is the founder and CEO of Dive, who are a new kind of game analytics provider. In the first episode that came out earlier this week, we talked with Elad about embracing data in gaming. Now we’ll focus on being data-informed and how game studios should get started with analytics.