This post is sponsored by AppMagic

I (Joakim) wrote an article with the AppMagic folks, and in it, we talk about the ways that developers of mobile games should think about market insights in the early stages of concepting and prototyping of their games. Check it out here.

In this episode, I’m talking with Joe Schaeppi and Bastian Bergmann, the founders of 12traits, a company that helps you discover and analyze your audience. I’ve been following the development of 12traits since my Next Games days, and the service is incredibly valuable for service-based games. In this discussion, we discuss identifying your actual audience, excluding groups that won’t stick to your game, and how games can grow when you better understand your players.

You can also watch this discussion on Youtube by going here.